List of products by brand Rapala

The "do-all" topwater bait, MaxRap Walk'N Roll spits, bobs, skitters and slides across the surface in all conditions. Developed in partnership with pro anglers fishing the Atlantic, this lure is weighted for Maximum casting distance and ultimate stability in bad weather and rough sea

The CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern construction for maximum casting distance and accuracy, improved durability and versatility - and a flutter on the drop.

A plastic, jointed version of the legendary Rapala Shad Rap that sends out a "distressed-minnow" signal loud and clear. Its jointed tail section creates a slightly exaggerated action which helps to trigger otherwise disinterested or tentative fish.

A plastic, jointed version of the legendary Rapala Shad Rap that sends out a "distressed-minnow" signal loud and clear. Its jointed tail section creates a slightly exaggerated action which helps to trigger otherwise disinterested or tentative fish.

True to its name, X-Rap Haku – haku is Finnish for seek – is seeking trouble and ready to rumble with the big mamas. Built tough for big fish, X-Rap Haku features Rapala’s proprietary 3R System Titanium Release Rig with VMC Coastal Black hooks.

This deep-diving banana-style body lure swims in a pronounced wide tail action

A plastic, jointed version of the legendary Rapala Shad Rap that sends out a "distressed-minnow" signal loud and clear. Its jointed tail section creates a slightly exaggerated action which helps to trigger otherwise disinterested or tentative fish.

This deep-diving banana-style body lure swims in a pronounced wide tail action

This deep-diving banana-style body lure swims in a pronounced wide tail action

Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get you to them consistently. Weighted lure creates slow-rolling Rapala action.

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the wounded minnow action continues to be irresistible to fish everywhere. 

The sharp stainless blade is covered during transport as the foldable knife is protected by its handle!

Built to perform against the strongest winds, Kallan casts long and accurately – even in the most demanding conditions. Designed for targeting sea trout, Kallan swims with a lively and irregular action

Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depths or bottom walked off a three-way swivel or bottombouncer, the wounded minnow action continues to be irresistible to gamefish on every continent around the world.

The Rapala Urban Sling Bag is designed for convenience and functionality while fishing. With a main compartment that accommodates a Rapala Tackle Tray 276 and a padded back pocket for a 10-inch tablet, this bag provides ample space for all your essential

This uniquely shaped spoon from the 1990’s has been brought back to life with fresh delicious finishes and the same proven fish-catching action. A Rapala® proprietary design, the offset body of the Rapala® Harmaja spoon creates an irregular swimming action with wide tail kicks

Back for a limited time only Rapala J11 Jointed Red Head is a well proven lure in a well proven colour especially when a high contrast lure is required

The CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern construction for maximum casting distance and accuracy, improved durability and versatility - and a flutter on the drop.

The CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern construction for maximum casting distance and accuracy, improved durability and versatility - and a flutter on the drop.

The Rapala Jointed J13 lure is a floating lure that has the unique 'baitfish in distress' behaviour.
This is a great lure at any time but particularly good when the fish are finicky.

The Rapala Jointed J13 lure is a floating lure that has the unique 'baitfish in distress' behaviour.
This is a great lure at any time but particularly good when the fish are finicky.

The Rapala Jointed J13 lure is a floating lure that has the unique 'baitfish in distress' behaviour.
This is a great lure at any time but particularly good when the fish are finicky.

With its slight exaggeration of Rapala's unique baitfish-in-distress behavior,